Selasa, 23 April 2013

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Whether you’re looking to get in better shape, spice up your current exercise regimen or challenge yourself with the ultimate high-intensity workout.

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  • Published on: 2015-11-08
  • Released on: 2015-11-08
  • Format: Kindle eBook

Most helpful customer reviews

2 of 2 people found the following review helpful.
I figure out some ideas to be so common but still it can help someone who wants to know more about Kettlebells....
By Jhake Harris
I rate this book as 3 stars for I am looking for something special about what Kettlebells is and how it can help someone to weight loss. I figure out some ideas to be so common but still it can help someone who wants to know more about Kettlebells . This book can be perfect to get in a better shape, spice up the current exercise regimen by adding Kettlebells into it.

1 of 1 people found the following review helpful.
Kettlebell Training has become a popular method to lose weight, build strength, improve balance....
By Asher Hughes
Reading this book is a new learning for me because this is my first time to hear Kettlebells training. Kettlebell Training has become a popular method to lose weight, build strength, improve balance, maintain fitness and get a toned and beautiful body. This book describes kettlebells as a kind of free weights, shaped like a ball with a handle to provide easy grip. This is a perfect training to those people who loves to discover new weight loss technique.

1 of 1 people found the following review helpful.
This book is fine guide for me.....
By KIM LOPEZ
This book is fine guide for me. This book contains a lot of simple ideas about Kettlebells which becomes commonly used weight loss equipment for men especially for women. A lot of different kinds of workouts can be found in this book.
Disclaimer: “I have read a free copy of this book and I will share my unbiased opinion.”

See all 16 customer reviews...

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Senin, 22 April 2013

[Y855.Ebook] PDF Download Aviophobia (Flight HA1710 Book 5), by Serena Yates

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Aviophobia (Flight HA1710 Book 5), by Serena Yates

Richard Abbott finally overcomes his debilitating fear of flying, boards Flight HA1710 bound for Chicago, and when it crashes discovers that aviophobia isn’t the worst of it...

All his life Richard has been afraid of flying. He has no idea what caused it, but nothing and no one will convince him to get on a plane of any size. His job as a member of a major bank’s IT department in London does not require him to fly—until he gets promoted. If he wants to keep his job, he has no choice but to deal with his worst nightmare.

Camden Marsh is a certified life coach who enjoys helping people redefine their priorities and their life. He is on his way to Chicago to attend an international conference for coaches and trainers when he begins a discussion with the extremely nervous man sitting next to him.

They have barely begun to explore their mutual interest when Flight HA1710 crashes and everything comes to a screeching stop.

  • Sales Rank: #647502 in eBooks
  • Published on: 2015-07-15
  • Released on: 2015-07-15
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Loved it!!
By Tammy Smith
*A copy of this book was provided through Love Bytes Same Sex Reviews for a fair and honest opinion.
Richard Abbott works for a major bank in England in the IT department. Luckily his job doesn’t require him to fly anywhere because he is absolutely terrified of flying, not scared of flying but gut wrenching terror! That is until the day he gets promoted to Team Leader, of a project he has spent the last three years working on. Now, they expect him to fly to Chicago for a kick-off meeting! He’s stuck between a rock and a hard place on the one hand, the promotion and everything that goes with it, the other hand, the abject terror at the mere thought of flying! There was only one person Richard has ever told about his biggest fear, his best friend from uni, Theo. It was time to get help. Richard decided to he had to talk to Theo and he definitely needed a beer. Over a few beers and lots of discussion Theo helped Richard pick the right “Flying with Confidence” course. Two weeks later and Richard is all set to participate in the course so that he can fly to Chicago, attend the meeting and fly home! Richard can’t believe how well the course worked! He’s already been on a short flight, he survived the short flight and Richard now has the tools to survive a major flight like the one to Chicago!!
Camden Marsh is a Life Coach who doesn’t exactly relish flying but he does it. As it happens Camden is scheduled to fly to Chicago for the annual conference run by the International coach Federation. As luck would have it Camden and Richard are seated next to each other on the plane. Camden noticed right away how nervous his flight partner was, he decided the best way to get the man to relax and get past his nerves was to start talking. The more they talk the more Camden realises just how good looking Richard is and just how much he really does want to get to know him better.
Both Camden and Richard are so involved in their discussion about their respective lives that before they knew it they were taxiing down the runway. They weren’t in the air long before they hit “turbulence”. Richards worst nightmare is about to come to life and there’s not a thing he can do about it. Damn, he didn’t even get to kiss Camden! When he woke up next Richard was in a hospital, in a lot of pain but he didn’t have a broken bone anywhere. After hours of interviews with investigators and police Richard was exhausted plus nobody will give him any information about Camden! By the time Theo arrived Richard had all but convinced himself that his aviophobic feelings were right after all. Richard tried to talk to Theo about the crash but every time the memories came back he stated shaking so he told Theo all about Camden. The best thing Theo did for Richard was finding out which room Camden was in.
Two days after the crash and Camden was feeling very lucky. After surgery on a broken leg he became paralysed below the waist, thank god that was only temporary. The one good thing to happen was Richard turned up in his hospital room. Camden was so relieved that Richard had made it out alive. As they were talking they found that Camden was allowed out of hospital but he couldn’t leave because he had no-one to look after him. Richard couldn’t believe his luck, he decided to take a chance and go home with Camden to look after him. They were both just so happy to be alive. Camden tells Richard that they’re both going to have to talk to a psychiatrist so they don’t end up with any lasting emotional baggage.
When they got back to Camden’s place Richard found out how little his boss thought of him and his need to recover from a plane crash. He realised it was going to take him a lot longer to recover from the crash than he had originally thought! Whilst both men were recovering they realised the attraction they had felt on the plane was real and they were going to explore it. As they got closer Richard realised that his job was not exactly what he wanted to do especially since his discovery of what his boss is truly like. Both Camden and Richard realised they were falling in love and it was ok! They were helping each other with their nightmares and other anxieties that needed to be dealt with. The first thing Richard did was tell Theo that his life had turned upside down since the crash and he couldn’t be happier, Theo talked everything out with him and honestly Richard was over the moon. It takes nearly two months and an incredible amount of counselling after the crash before either man is ready to even contemplate getting on another airplane.
All in all, Aviophobia is well written addition to the Flight HA1710 series. This book takes an in-depth look into aviophobia and the resulting damage that is done not only to the person suffering from it but their family and friends. I have no hesitation in recommending this book to all m/m romance lovers.

0 of 0 people found the following review helpful.
Book Review by Josie Goodreads
By PrismBookAlliance
3.75 out of 5 Stars
For original review, see the Prism Book Alliance� blog online.

Aviophobia by Serena Yates is book 5 in the Flight HA1710 series which shows how one traumatic event affects the various people caught up in it. The series spans six books, all written by different authors.

Richard Abbott has spent years avoiding flying, he has Aviophobia which means he is terrified of even setting foot inside an airplane. His job as an IT project officer doesn’t involve travel so its never been an issue until his latest project brings him to the attention of senior management, who promote him. Unfortunately his new role involves frequent overseas travel so he will have to fly. Suddenly Richard is faced with a stark choice, cope with flying or leave his job.

With the help of his best friend Theo Richard attends a one day course to help him overcome his phobia. All going well on the course Richard then plans for his first overseas trip, a transatlantic flight to Chicago. On the plane Richard is seated next to lifestyle coach Camden Marsh. The two men start up a conversation which helps to pass away the hour delay on the tarmac. The two men like each other a lot but before they can get too comfortable or even exchange phone numbers, the plane lurches suddenly and all hell breaks loose. Richard’s worst nightmare is coming true; the plane is going to crash.

I really enjoyed Aviophobia. It’s a sweet rather cute story without too much angst considering the subject matter. Both Richard and Camden are nice guys who develop a bond before the crash, one that’s intensified by their lucky escape. Richard moves in with Camden after their release from hospital as Camden shouldn’t be on his own and together they give each other the strength they need to come to terms with what happened. The accident gives both men a new perspective on life and their relationship develops quickly as a result.

Richard does have some hurdles to overcome at work when his boss shows a stark lack of empathy and understanding, and quite a nasty attitude, but with Camden’s help Richard is able to decide what he wants to do and move forward. Aviophobia is a nice addition to the Flight HA1710 Series. I liked how we got to see more about how the accident happened but its still a mystery as to what caused it. I wonder if the last book in the series, Fracture by Amber Kell, will reveal all.

0 of 0 people found the following review helpful.
Sweet Read
By Evelise @ S.E.X. Reviews
Aviophobia by Serena Yates was a nice addition to the Flight HA 1710 series. This book is a standalone and need not be read in conjunction with the other books. Richard suffers from aviophobia yet he must fly transcontinental to Chicago for business. On the flight he meets Camden, a life coach by profession. The men begin to talk awaiting the take-off delay and Richard opens up about his fears—Camden sympathetic to his condition. Unfortunately Richard’s fears come to fruition when the flight crashes in Ireland. After a few days in the hospital the two men are discharged and elect to stay together for convenience and friendship.

I enjoyed Ms. Yates portrayal of Richard’s and Camden’s personalities. The insta-connection was born out of a traumatic bonding which soon melded into care and love.

Although the aviophobia was explained and Richard fought through it, the deep-seated explanation of his condition was never divulged or eluded to.

Additionally, I would have liked to see more of Camden’s life coach skills utilized. The synopsis led me to believe that facet would be an integral part of the story but sadly I found it lacking.

None-the-less, a nice story with lovely characters.
A three handcuff review

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Rabu, 17 April 2013

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Russian Decorative Art: 12th to Early 20th Century: The Historical Museum, MoscowFrom Aurora Art Publishers

Color photo illustrations

  • Sales Rank: #6435016 in Books
  • Published on: 1987
  • Binding: Hardcover

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Selasa, 16 April 2013

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Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

  • Sales Rank: #4410227 in Books
  • Published on: 2011-09-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x 1.89" w x 5.51" l, .44 pounds
  • Binding: Paperback
  • 854 pages

Most helpful customer reviews

0 of 1 people found the following review helpful.
Four Stars
By Delwyn Markham
Great read

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Kamis, 11 April 2013

[V488.Ebook] Ebook Free Introduction to Modern Power Electronics, by Andrzej M. Trzynadlowski

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Introduction to Modern Power Electronics, by Andrzej M. Trzynadlowski

Introduction to Modern Power Electronics, by Andrzej M. Trzynadlowski



Introduction to Modern Power Electronics, by Andrzej M. Trzynadlowski

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Introduction to Modern Power Electronics, by Andrzej M. Trzynadlowski

A concise, thorough introduction to modern power electronics This comprehensive overview of the modern tools and techniques of electric power conversion covers the fundamentals of power electronics. Unlike other textbooks on the subject, which often include a great deal of extraneous information. Introduction to Modern Power Electronics presents essential material that can be covered easily in a one-semester course. This streamlined text examines low-, medium-, and high-power conversion issues and the electronic converters that process power for a variety of applications. Following recent trends in power electronics technology, greater stress is placed on pulse-width modulated (PWM) converters than in any other textbook. Modern power electronic converters, such as the resonant dc-link and multilevel inverters or matrix converters, are thoroughly covered. Special features include:
* Comprehensive, easy-to-understand coverage of the principles and methods of electric power conversion using a hypothetical generic power converter
* Descriptions of various types of semiconductor power switches and complementary components and systems for power electronic converters
* In-depth discussions of all power conversion types: ac-to-dc, ac-to-ac, dc-to-dc, and dc-to-ac
* Separate chapter on switching power supplies
A companion set of 48 PSpice circuit files, available on the Internet, constitutes a virtual laboratory of power electronics. This valuable teaching tool contains models of most of the power electronic converters and techniques covered in the book. It gives students the opportunity to tinker with converters and see how they actually work. Ideal for electrical engineering students at the senior undergraduate level, Introduction to Modern Power Electronics is also a handy reference tool for advanced students and practicing engineers.

  • Sales Rank: #1024445 in Books
  • Published on: 1998-04-29
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.45" h x 1.01" w x 6.36" l, 1.56 pounds
  • Binding: Hardcover
  • 448 pages

From the Publisher
This book is an introductory presentation of power electronics fundamentals. The book will be primarily focused on medium and high power conversion, and it will stress electronic converters. Converters are important because they process electric power for a great variety of applications, such as electric drive systems, uninterruptable power supply systems, heating and lighting control and many others.

From the Back Cover
A concise, thorough introduction to modern power electronics This comprehensive overview of the modern tools and techniques of electric power conversion covers the fundamentals of power electronics. Unlike other textbooks on the subject, which often include a great deal of extraneous information. Introduction to Modern Power Electronics presents essential material that can be covered easily in a one-semester course. This streamlined text examines low-, medium-, and high-power conversion issues and the electronic converters that process power for a variety of applications. Following recent trends in power electronics technology, greater stress is placed on pulse-width modulated (PWM) converters than in any other textbook. Modern power electronic converters, such as the resonant dc-link and multilevel inverters or matrix converters, are thoroughly covered. Special features include:

  • Comprehensive, easy-to-understand coverage of the principles and methods of electric power conversion using a hypothetical generic power converter
  • Descriptions of various types of semiconductor power switches and complementary components and systems for power electronic converters
  • In-depth discussions of all power conversion types: ac-to-dc, ac-to-ac, dc-to-dc, and dc-to-ac
  • Separate chapter on switching power supplies
A companion set of 48 PSpice circuit files, available on the Internet, constitutes a virtual laboratory of power electronics. This valuable teaching tool contains models of most of the power electronic converters and techniques covered in the book. It gives students the opportunity to tinker with converters and see how they actually work. Ideal for electrical engineering students at the senior undergraduate level, Introduction to Modern Power Electronics is also a handy reference tool for advanced students and practicing engineers.

About the Author
ANDRZEJ M. TRZYNADLOWSKI is Professor of Electrical Engineering at the University of Nevada, Reno. He has published extensively in the areas of power electronics and electric drives, maintaining fruitful research cooperation with a number of universities around the world. A member of the Industrial Power Converter Committee and Industrial Drives Committee of the IEEE Industry Applications Society, and an Associate Editor of the IEEE Transactions on Industrial Electronics and IEEE Transactions on Power Electronics, he has been an active member of the worldwide community of power electronic researchers.

Most helpful customer reviews

7 of 7 people found the following review helpful.
A very good Introduction to Modern Power Electronics
By John O'Connor
This book introduces the often esoteric subject of power electronic conversion via a sensible and simple generic switching converter and goes on to include a very comprehensive coverage of modern conversion circuit topologies and modern devices. This book does not 'tangent' off into extraneous detail which is the quagmire which bogs students down in this subject, but maintains a very equitable intellectual level throughout. Inclusion of numerous SPICE files of typical power conversion circuits is also particularly valuable. Most students nowadays accept SPICE for modelling low power electronic circuitry so why not power electronic circuitry also.
This book will be valuable to all with an interest in power electronics but especially to undergraduates, as it is one of the least intimidating texts I have ever encountered in the interesting but 'oft' shied clear of' subject of power electronics.

1 of 1 people found the following review helpful.
An outstanding text
By A Customer
I have used this book as a main text book for about three years. I found it ideal for one semester power electronics course due to its level of details, excellent sequence of the subjects, modern approach, logical and simple notation set, and the number of worked examples and problems. I wish to encourege the author to write a second edition in which he may add software applications, and to be promoted -by the publisher- as a text book.

See all 2 customer reviews...

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Selasa, 09 April 2013

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When Love Takes Over: A Celebration Of Sgl Couples Of Color, by Darian Aaron

When Love Takes Over: A Celebration of SGL Couples of Color exclusively profile eighteen African- American gay couples who are in committed long term relationships. The couples detail how they met, their journey towards self-acceptance, liberation and ultimately how they fell in love and maintain their relationships. All the while defying the myth that two black men are incapable of loving each other for a lifetime.

  • Sales Rank: #2420096 in Books
  • Brand: Brand: iUniverse
  • Published on: 2011-06-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .24" w x 6.00" l, .33 pounds
  • Binding: Paperback
  • 104 pages
Features
  • Used Book in Good Condition

About the Author

Darian Aaron is the creator and editor of the urban gay blog Living Out Loud with Darian. His work has appeared in The Advocate, The Daily Voice, The LA Times, GBM News and CLIK Magazine. He is currently pursuing a degree in journalism at Georgia Perimeter College. When Love Takes Over: A Celebration of SGL Couples of Color is his first book. He resides in Atlanta, Georgia.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Like Water for a Camel
By BD081098
This a great little book to own and display on the coffee table. It's a reminder to me that we of the African-American LGBT community are malnourished when it comes to seeing our stories and our faces prominently and consistently displayed.

4 of 6 people found the following review helpful.
Lacks a bit of substance, but is somewhat inspirational...
By Black Pierrot
At one time in my life, I followed the author's blog religiously. It was by chance that I stumbled across it again and learned that he had wrote a book about black gay relationships. I immediately came to Amazon on put it on my wishlist, and not too soon I ordered my copy. It arrived, and when I cracked it open the first thing I noticed was how incredibly short the profiles on each couple were. In fact, as previously mentioned I was a long time reader of the author's blog, and noticed that it pretty much had the same profiles the author wrote previously on his blog. I did however read the entire book in one setting - easily accomplished since the profiles were about a page or a page and a half - but didn't feel any sense of greatness or hope or whatever I had when I originally found out about the book.

Minor spelling and some formatting errors aside, I do think that the idea behind and the effort in producing this book were more than worthwhile. I would have liked it more if the profiles went a little bit more in depth and spoke more about how these relationships endured. Perhaps there will be a follow-up to this where that can happen. It is something to look at the pictures of black gay men though and see the love radiate from them. I just wish I had gotten at least 1,000 for every picture that was in the book!

So, all-in-all it's an okay book. It definitely could have been more substantive, but if you just want to know that sustaining a relationship with a black gay male can be done then go ahead and pick it up. I would look to other books for important relationship advice though.

2 of 3 people found the following review helpful.
"Beautiful"
By ADWalk
I found this book to be "Simply Beautiful." I enjoyed each and every story. A must read! This book was everything that I thought it would be. I even read it through twice. Thank you Darian Aaron!

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[F275.Ebook] Get Free Ebook Reason in a Dark Time: Why the Struggle Against Climate Change Failed -- and What It Means for Our Future, by Dale Jamieson

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Reason in a Dark Time: Why the Struggle Against Climate Change Failed -- and What It Means for Our Future, by Dale Jamieson

From the 1992 Rio Earth Summit to the 2009 Copenhagen Climate Conference there was a concerted international effort to stop climate change. Yet greenhouse gas emissions increased, atmospheric concentrations grew, and global warming became an observable fact of life.

In this book, philosopher Dale Jamieson explains what climate change is, why we have failed to stop it, and why it still matters what we do. Centered in philosophy, the volume also treats the scientific, historical, economic, and political dimensions of climate change. Our failure to prevent or even to respond significantly to climate change, Jamieson argues, reflects the impoverishment of our systems of practical reason, the paralysis of our politics, and the limits of our cognitive and affective capacities. The climate change that is underway is remaking the world in such a way that familiar comforts, places, and ways of life will disappear in years or decades rather than centuries.

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  • Sales Rank: #215990 in Books
  • Published on: 2014-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.10" h x .90" w x 9.20" l, .0 pounds
  • Binding: Hardcover
  • 288 pages

From Booklist
If one listens to popularity-hungry politicians and optimistic environmentalists, there is still ample hope for humanity to halt global warming in its tracks. Yet a growing number of atmospheric scientists are saying it’s already too late and the real debate now is over how the earth’s denizens can adapt. Jamieson, an environmental studies and philosophy professor at New York University, falls squarely in the latter camp, pointing out that, despite a last-ditch, internationally attended Copenhagen Climate Conference in 2009, worldwide greenhouse-gas emissions have only increased. Since, in his view, catastrophic ecological damage is a foregone conclusion, Jamieson here narrows the issues down to moral and economic concerns. One of his key arguments involves getting us all to acknowledge both our personal responsibility in creating this global crisis and our collective ability to still make a difference. Although not intended as a rallying cry for arresting climate change, Jamieson’s work is nonetheless an invaluable contribution to the dialogue about how to minimize the inevitable social and environmental devastation that looms large in our future. --Carl Hays

Review

"Jamieson's ethical approach deserves serious consideration, especially since it manages to take our relationship with nature seriously while avoiding the debate about whether the value in nature is intrinsic or instrumental... wide-ranging and ambitious" --Journal of Applied Philosophy


"he has a gift for translating complexities into simple, often arresting terms, and is able to make even familiar material seem fresh...The result is a book that is uncommonly accessible to nonspecialists, and will resonate even among those working in the trenches of climate policy, for whom works of pure philosophy often seem somewhat beside the point...This is sound advice not only for economists but for anyone writing about climate change. Reason in a Dark Time succeeds so well because Jamieson, with very few exceptions, practices what he preaches." --Ethics and International Affairs


"A book that does justice to the full tragedy and weird comedy of climate change is Reason in a Dark Time, by the philosopher Dale Jamieson. Ordinarily, I avoid books on the subject, but a friend recommended it to me last summer, and I was intrigued by its subtitle, "Why the Struggle Against Climate Change Failed-And What It Means for Our Future"; by the word "failed" in particular, the past tense of it. I started reading and couldn't stop...I'd expected to be depressed by "Reason in a Dark Time" but I wasn't. Part of what's mesmerizing about climate change is its vastness across both space and time. Jamieson, by elucidating our past failures and casting doubt on whether we'll ever do any better, situates it within a humanely scaled context."
-- Jonathan Franzen in The New Yorker


"An invaluable contribution to the dialogue about how to minimize the inevitable social and environmental devastation that looms large in our future."
-- Booklist


"This book is a must read by all who wish to bring reason to the challenges [of climate change] we are going to face very soon, whether we want to or not..." --Green Energy Times


"Jamieson provides a wide-ranging account, looking at the lack of political incentives to act and at the influence of organised climate denial...Jamieson concludes with some observations about things we can definitely do for the better right away (abandon coal), and with shrewd reflections on living with the knowledge that we flunked the climate test." --Times Higher Education


"A highly informative, wise, and thought-provoking discussion of some of the greatest problems that humanity faces, and of some possible solutions."
--Derek Parfit, All Souls College, Oxford


"Dale Jamieson is a philosopher and a realist. He was been working on climate change for a quarter of a century, alongside both scientists and policy makers. He argues that we are heading down a dangerous road and will likely have to face a much more difficult world. But he also argues that there is so much we can do individually and collectively to make a difference, and warns that the best must not be the enemy of the good. This is a very thoughtful and valuable book and should be read by all those who would wish to bring reason to a defining challenge of our century."
--Professor Lord Nicholas Stern


"No one but Dale Jamieson could write an eminently readable book about climate change that ranges over the full sweep of the problem from the historical to the ethical, the scientific to the political. By placing this vexing issue into the broader context of the human condition, Jamieson guides the reader's mood from pessimism to optimism, and finally realism about our prospects."
--Michael Oppenheimer, Albert G. Milbank Professor of Geosciences and International Affairs, Princeton University


"Part requiem for our failed hopes and part vision for our uncertain future, this remarkably far-ranging work by the philosopher who has thought longest and hardest about climate change could inspire fruitfully radical reassessment of our attitudes toward the most far-reaching challenge of our lifetimes. The climate is changing -- can we?"
--Henry Shue, Centre for International Studies, University of Oxford


"Although Jamieson characterizes the Enlightenment faith in reason as a "dream," and recognizes that it is in particularly short supply in climate change policy, he is very much a man of the Enlightenment himself - hence his title, with its emphasis on reason, even in dark times, and his stated goal, which is to make readers think. Reason in a Dark Time succeeds admirably in this task. Although much of the ground Jamieson explores is well trodden, he has a gift for translating complexities into simple, often arresting terms, and is able to make even familiar material seem fresh." -- Ethics and International Affairs


"Forget learning about the science of climate change; read this book to learn about society and perhaps do a little bit of soul-searching. Summing Up: Highly recommended. " --CHOICE


"Reason in a Dark Time by Dale Jamieson (Oxford): precisely because it's the first book to be fully honest about climate change, it's the one book on the subject that stands a chance of not depressing you. It may even change your life." -- Jonathan Franzen, The Guardian, recommended as "Best Holiday Reads 2015"


"Jamieson's book is a compelling, sophisticated, and highly learned contribution to climate scholarship written for an interdisciplinary and more general audience. In style, it is characteristically clear, well organized, and incisive yet suffused with a warm, humane sensibility and good humor. It is not afraid to make suggestive comments and signal broad programmatic change. In content, the book contains magisterial overviews of the history of the climate problem, climate economics, and obstacles to action." -- Ethics


About the Author

Dale Jamieson teaches Environmental Studies, Philosophy, and Law at New York University, and was formerly affiliated with the National Center for Atmospheric Research. He is the author of Ethics and the Environment: An Introduction, and Morality's Progress: Essays on Humans, Other Animals, and the Rest of Nature.

Most helpful customer reviews

64 of 68 people found the following review helpful.
Comprehensive overview
By Jenny B
Dale Jamieson coherently covers a lot of ground in this book and has many good footnotes. He explains the history of climate change politics and economic shortcomings well, but his consideration of the causes and of climate change philosophy differentiate it from others in the climate policy field.

I especially liked Jamieson's description of the role of science in US society. He notes the gulf in perspective between scientists and public policy makers caused by the requirements for "success" in their fields. An amusing anecdote about the Supreme Court case for the EPA's regulation of CO2 was also apt; Jamieson explains that Justice Scalia mixed up the words 'troposphere' and 'stratosphere'. After being corrected by a scientist, he replied, "Whatever. I'm not a scientist," to laughter among the "sympathetic" audience of lawyers and journalists (62). Jamieson considers how the audience would have taken a similar quip if it had been about a basis of economics or politics, such as "Supply and Demand. Whatever, I'm not an economist." He asserts that US society generally doesn't prioritize scientific bases, and our ignorance "can lead people to both overestimate what science can do and feel betrayed when it fails to live up to these pretensions" (63).

Two parts of the book stood out to me as having room for improvement. In his explanation of climate change philosophy and values, he focuses exclusively on human impacts for future generations and for people in developing countries. His being an environmental philosopher, I thought it was interesting that he never mentions philosophical ideas related to ecological and non-human impacts in the present and future. This significantly narrows his focus to human society, as may have been his preference. Jamieson also refers several times in the book to the "biggest problem" in addressing climate change: a psychological component. While he explains other factors in some depth, he addresses this in only two pages. Mentioning some of the research in environmental and climate change psychology and communication (Robert Gifford, Kari Norgaard, Susan Moser) could have significantly contributed to this section.

Jamieson concludes that we will continue to address climate change in a piecemeal and messy fashion. Overall, I think he does a great job in explaining many aspects of climate change with thought and depth.

25 of 26 people found the following review helpful.
Enlightenment ideals for a new age
By Ideophile
Jamieson points a critical eye toward where we find ourselves with respect to climate change, how we got here, and what we can do going forward. The basis of his thinking can be boiled down to this: human ethics, morality, and institutions were never designed to handle problems such as climate change where cause and effect are distributed across space, time, and actors. For example, it's really hard to think ethically when the impacts of decisions made today may be a thousand years in the future; it's really hard to feel morally culpable for turning up the thermostat even though collectively this may result in the suffering and/or death of uncountable people; and it sounds a bit off when our best economic models claim that European explorers got a raw deal when they bought Manhattan for $24. Human beings were built to react to cause and effect when and where they see it - so one of the key problems with climate change is that it's so hard to see the when and the where (let alone the who).

As far as presentation goes, the bulk of his book reflects on how we got here. Jamieson takes us through the early days of climate science, the recognition of climate change as a problem, and the institution of climate diplomacy. He discusses how climate diplomacy failed due to the disconnects between politics and science, the disconnects between public good and corporate good, etc. He also discusses the limitations of economics when applied to climate change, especially when it comes to valuing present and future lives. The takeaway is that since diplomacy and economics have failed to solve the climate change problem in the past we shouldn't expect them to be the solution going forward.

The next subjects he takes up are ethics and morality. As with diplomacy and economics, he discusses where human ethics and morality fall short when it comes to climate change. He surveys a variety of recent attempts at establishing a new ethics for climate change, but identifies a range of challenges that each must address before any of them can be considered coherent.

The last part of the book looks forward. Unfortunately, this is the shortest (and in my opinion the weakest) part of the book. The chapter titled "Living with Climate Change" is by far the shortest chapter in the book. Jamieson's reflections on measuring meaning in terms of activity (vs. results) and cultivating a respect for nature seem less convincing than any of his earlier arguments (even for someone like me who would emphasize the same). The final chapter provides a Confucian-like "rectification of names", a discussion on how future policy discussions may play out in terms of those names, and also introduces Jamieson's seven principles for the way forward. Readers with an activist bent may find this chapter useful in that it points out how people in climate change discussions often talk past each other by using the same names to mean different things as well as how the conversation will likely turn toward emphasizing "adaptation" and "geoengineering" now when in fact "abatement" and "mitigation" remain critical elements of any solution. His seven principles for the way forward, however, are similar in brevity to his earlier discussions of meaning and respect for nature - so while my previous education allows me to agree with each of his principles, they're not quite the arguments you might use to sway a fence sitter (let alone a staunch denier).

All in all, a great discussion on how we got to where we find ourselves with respect to climate change. The latter part of book that deals with the way forward, while a little weak, can itself be taken as outlining a way forward for further reading (as opposed to being a final word on the subject).

2 of 2 people found the following review helpful.
What to do when prevention fails
By Linda
Reason in a Dark Time: Why the Struggle Against Climate Change Failed--and What It Means for Our Future addresses the world's options in the face of irreversible climate change. The author, Dale Jamieson, discusses the psychological, social, and political reasons why climate change is especially difficult for humans to address because the changes that will lead to the extinction of hundreds of species and the untimely deaths of millions of people are not obvious right now. We are, as individuals, mostly capable of responding to immediately perceivable threats, like lions or falling trees. Indeed, people commonly refuse to respond to unmistakable and ongoing catastrophes. They rebuild after floods in the floodplain. They rebuild after an earthquake on the fault. They rebuild on the beach after a hurricane. Yes, they may mitigate future damages by passing laws requiring sturdier buildings or putting in breakwaters, but mostly they go on as if the most recent catastrophe will never happen again. And they seem genuinely shocked when the next catastrophe happens. How then can we expect a timely, effective response to a catastrophe that is happening in slow motion and will culminate in the future? How can we expect a timely, effective response when the people who must change their behavior are not going to bear the brunt of the catastrophe?

We could act now to mitigate some of the consequences of climate change, but that seems unlikely given the world-wide response that would be needed to be effective. So we are left with adapting locally. California is adapting to drought by rationing water, encouraging people to xeriscape instead of planting thirsty lawns, starting to recycle waste water, and looking into desalination. Unfortunately, these interventions are being presented as temporary, "until the drought is over". It is more likely that drought is now the usual and the occasional wet year the exception. Eventually, those who can will leave an increasingly hot and dry California for cooler places.

Climate change is like being diagnosed with a chronic disease. By the time the diagnosis is made, it is far too late to address the causes of the disease. Doctors may mitigate the symptoms with medications or procedures, but they can't cure the disease. The patient is going to have to adapt--take the medication, change activities, food, what gives meaning to life.

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Kamis, 04 April 2013

[Q171.Ebook] Ebook Free Equity Crowdfunding: Transforming Customers into Loyal Owners, by Jonathan Frutkin

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Equity Crowdfunding: Transforming Customers into Loyal Owners, by Jonathan Frutkin

Equity crowdfunding is going to change our view of capitalism. This book is about more than raising money for a company. It is a book about how business owners can turn their customers into loyal owners.

Smart leaders will further transform their investing customers into evangelists for the business. With its ability to leverage social networks to gain market share, crowdfunding offers established local businesses the largest marketing opportunity of all time.

Transforming Customers into Loyal Owners

Last year, I wrote an article for a local business magazine about the JOBS Act. What I thought was a relatively benign article for people to flip through while sitting in local doctors’ waiting rooms generated a ton of calls to my office. I realized business owners were thirsting for a new avenue to raise money for their company. Upon some reflection on the response that the article created, I decided that I missed the mark entirely. The opportunity to raise capital using crowdfunding isn’t exciting. What is exciting is that local businesses can make their customers into owners. This marketing opportunity is huge!

Crowdfunding is the collective effort of individuals to pool relatively small amounts of money into a much larger “fund” for a specific purpose. Crowdfunding almost always refers to online efforts to get financial backers, but the projects themselves range from disaster relief to political campaigns to arts projects to just about anything else that can be imagined.

My book focuses on equity crowdfunding – where a collection of individuals invest in a business with the hope of future financial return.

Experienced Wall Street hands believe that equity crowdfunding has little utility. They believe that while some small amounts of money will flow to help startup companies, the opportunity will be very limited. This sort of small-minded thinking misses the true opportunity offered by this innovative funding model.

Equity crowdfunding is the single largest marketing opportunity for local businesses to transform mere customers into loyal owners. By resetting the relationship between corporation and patron, the new rules for crowdfunding are going to fundamentally shift the way entrepreneurs think about both raising capital and creating long-term engagements with their customers.

For the startup entrepreneur who believes that the new laws will solve their undercapitalization woes, crowdfunding will prove to be a disappointment. While there will be a limited opportunity to equity crowdfund a startup, that window will soon close.

In a few years, the only companies that will be able to capture the imaginations and dollars of the investing public are solid companies that generate consistent investment returns. Once investors realize that betting on a clever idea with an untested business founder is a losing proposition, crowdfunded money for startups will dry up.

The good news is that the quickest-growing job creators are profitable companies that generate $1 to $10 million in revenue. These companies are the ones that stand to gain the most from the new equity crowdfunding rules. And the American economy will benefit from having more investment dollars in the hands of companies that will create the most new jobs.

  • Sales Rank: #1424162 in Books
  • Published on: 2013-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .56" w x 5.50" l, .63 pounds
  • Binding: Paperback
  • 220 pages

About the Author
Jonathan Frutkin is the CEO of Cricca Funding, LLC, a consultancy that works with profitable locally owned businesses to take advantage of equity crowdfunding. As an entrepreneur who has led companies in diverse areas including software, digital marketing, food service and real estate, he understands the unique challenges facing business owners. He has most recently been the managing partner of The Frutkin Law Firm, a leading law firm in Phoenix, where he has been recognized by AZ Business Magazine as one of the top business attorneys in Arizona.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Great Analysis on the History and Trajectory of Equity Crowdfunding
By N. C. Jensen
Jonathan Frutkin provides a detailed history of crowdfunding, its current status, and the future potential of equity crowdfunding once the SEC finally promulgates rules and regulations under the JOBS Act. This book has something for everyone, including attorneys, investors, business owners and entrepreneurs. As the title suggests, Mr. Frutkin envisions equity crowdfunding as being most successfully used, not by start-ups, but by existing businesses, and not as a means to raise money, but as a means to increase customer loyalty by giving customers a stake in the success of the brand.

This is a must-read for any small business owner or entrepreneur who is interested in conducting an equity crowdfunding offering.

2 of 3 people found the following review helpful.
A thoroughly insightful read
By David Fuina
This is a must read for any entrepreneur or investor interested in crowd funding. The book is a smooth read filled with insightful real world examples on how to take ordinary people, and make them owners in your company no matter how large or small. The book gives a detailed history of where crowd funding began, and where it has evolved today giving the reader all tools necessary to navigate through this revolutionary product. With the stock market crash still fresh in people's minds, crowd funding benefits both the small investor with an opportunity to invest in real companies with real profits, and the entrepreneur the opportunity to circumnavigate the frozen credit markets to raise capital for endeavours both new and old.

0 of 0 people found the following review helpful.
A powerful summary of the state and future of equity crowdfunding
By Peter Thomson
As a business author myself, I appreciated the clear and well written style of this book. As previous head of marketing at Europe's leading equity crowdfunding platform and the current lead of digital marketing at the USA's leading equity crowdfunding platform, this book is absolutely fundamental to how our industry will evolve. If you are thinking of investing in a business through equity crowdfunding or of raising capital from the crowd, then this book is a must read.

The fundamental idea of turning customers into investors will disrupt the nature of capitalism and society more in the next decade than any other change in the last hundred years. A powerful book.

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