Ebook Effective Health Risk Messages: A Step-By-Step Guide, by Kim Witte, Gary Meyer, Dennis P. Martell
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Effective Health Risk Messages: A Step-By-Step Guide, by Kim Witte, Gary Meyer, Dennis P. Martell
Ebook Effective Health Risk Messages: A Step-By-Step Guide, by Kim Witte, Gary Meyer, Dennis P. Martell
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Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
- Sales Rank: #1600291 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2001-04-12
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.50" h x .52" w x 8.00" l, 1.19 pounds
- Binding: Paperback
- 224 pages
- Used Book in Good Condition
Review
"While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages: A Step-by-Step Guide..."--Arvind Singhal"Journal of Health Communication: International Perspectives" (11/04/2004)
"While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages: A Step-by-Step Guide..."--Arvind Singhal"Journal of Health Communication: International Perspectives" (11/04/2004)
-While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages: A Step-by-Step Guide...---Arvind Singhal-Journal of Health Communication: International Perspectives- (11/04/2004)
Review
"While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages: A Step-by-Step Guide..." (Arvind Singhal Journal of Health Communication: International Perspectives 2004-11-04)
Most helpful customer reviews
0 of 0 people found the following review helpful.
Four Stars
By Zach
Its a Book for school need I say more
0 of 0 people found the following review helpful.
Incredibly helpful guide.
By Amazon Customer
This is one of the few special books I kept after finishing my Masters degree in Public Health- I keep it in my office now and I use it at least a few times each week. Very well written and incredibly helpful guide!
6 of 8 people found the following review helpful.
good resource
By A Customer
I was taught that fear appeals didn't work but we used them anyways in our state health department work. This book explains what we instinctively knew -- that fear appeals work and they work well given the right conditions. I like the theory in the book and the worksheets.
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